An email domain's reputation is essential since your deliverability rates depend on it. If you do not build up a strong sender reputation, it might leave your emails being marked as spam by email clients and not ending up in your recipients' inboxes at all.

A good reputation is not built over a day, and we recommend warming up your new domain to ensure a great fresh start. We have gathered a few tips on how to think and actions to take:

If you go big from the beginning and start with many recipients for your first email dispatches, it might make email clients suspicious. We, therefore, recommend that you divide your first email into smaller recipient batches, allowing the email clients to accept your email and your sender reputation to grow.

Start with only a few thousand recipients and ensure that the email goes out well and gets a low bounce rate before continuing with the next batch of recipients. If everything runs smoothly, you can start to increase the number of recipients for your next planned email dispatch whilst keeping an eye on the bounce rate.

This does not mean that you can't send the email to your whole target group. MarketHype's filter allows you to divide the recipients into different dispatches while ensuring no one receives the email twice. For example, base the recipients for each dispatch on gender.

If you need help dividing the email based on your needs, contact us, and we will be happy to assist you.

For each email you send, you can access an email report with statistics. Besides focusing on the open and click rates, we recommend that you keep an eye on the bounce rate and spam complaint rate as well.

A bounce is registered when your email can't reach the recipient's inbox and is instead returned to the sender. For example, when the email client marks your email as spam. Read more about bounces here.

A spam complaint is when a recipient itself actively marks your email as spam.

If you would notice the rates to be higher than usual - contact us, and we will help you further.

This will help you maintain high-quality data in MarketHype, and help your domain keep a good reputation since it will decrease the number of opt-outs, spam complaints, and bounces.

Not only do these two factors help you build and maintain a strong and loyal relationship with your audience, it also prevents spam complaints which have a negative impact on your deliverability rate.

By monitoring your open and click rate, you can learn what subjects and content are more popular and attracts more subscribers.

MarketHypes filter will help you stay relevant by giving you the opportunity to divide your audience into smaller target groups and segments.

Google Postmaster Tools can help you understand and review your domain's reputation.

Spam notifications are registered when the recipients' email client itself marks your email as spam and rejects the dispatch from being delivered to the inbox. There are a few precautions you can consider and actively take in order to prevent this.

Some clients will flag your email as spam if it's over 100 KB. MarketHype has a size indicator in the Review and sends dialog, warning you when your email reaches 95 KB, leaving some room for resolved merge tags.

Avoid sending emails with mostly or only images since this is a common type of email to get flagged as spam. Use the text block for body text instead of importing an image, for example.

Using big capitals and unusual fonts can make your email look unprofessional. Some email clients only accept web-safe fonts, which might make them mark your email as spam when using other fonts. Read more about using fonts in your email here.