Playing with fonts and typography is an easy way to make your email stand out and feel more alive. However, there are a few things you should know about fonts in emails before you get started.

Web-safe fonts are fonts that are usually installed on the recipient’s computer by default, because of that these fonts don’t need to be pulled from the internet and are supported by most modern email clients. By using a web-safe font you can be sure that your email will look as expected to your recipients.

Web fonts are fonts that need to be pulled from the internet to be displayed in your email. Because of this, the support is very limited, most email clients do not support fetching fonts and they will instead fall back to another similar web-safe font. This might cause your email to look different in different email clients.

Because of the limited web font support, we have set up fallback fonts for all the web fonts in MarketHype, however, these fonts are not identical to the web fonts and if you chose to use them your email will look different in different email clients.

If there are places in your email where you need to have a very specific font, for example, company brand or similar, we recommend using an image instead. However, it is not recommended to use images in place of text blocks since that will decrease the accessibility and your email might not display as expected or get flagged as spam.

The following fonts are available in MarketHype.

* - Safe for Mac but not Windows

** - Safe for Windows but not Mac