Playing with fonts and typography is an easy way to make your email stand out and feel more alive. However, there are a few things you should know about fonts in emails before you get started.
Web-safe fonts vs. Web fonts
Web safe fonts
Web-safe fonts are fonts that are usually installed on the recipient’s computer by default, because of that these fonts don’t need to be pulled from the internet and are supported by most modern email clients. By using a web-safe font you can be sure that your email will look as expected to your recipients.
Web fonts
Web fonts are fonts that need to be pulled from the internet to be displayed in your email. Because of this, the support is very limited, most email clients do not support fetching fonts and they will instead fall back to another similar web-safe font. This might cause your email to look different in different email clients.
Client support
Email client | Web safe fonts | Web fonts |
Apple Mail | ✓ Yes | ✓ Yes |
Outlook 2007-2016 | ✓ Yes | ✘ No |
Outlook 2019 | ✓ Yes | ✘ No |
Outlook for Mac | ✓ Yes | ✓ Yes |
Outlook Office 365 | ✓ Yes | ✘ No |
Gmail App | ✓ Yes | ✘ No |
iOS | ✓ Yes | ✓ Yes |
Outlook App | ✓ Yes | ✘ No |
Samsung Mail | ✓ Yes | ✘ No |
Gmail | ✓ Yes | ✘ No |
Outlook.com | ✓ Yes | ✘ No |
Recommendations
Because of the limited web font support, we have set up fallback fonts for all the web fonts in MarketHype, however, these fonts are not identical to the web fonts and if you chose to use them your email will look different in different email clients.
If there are places in your email where you need to have a very specific font, for example, company brand or similar, we recommend using an image instead. However, it is not recommended to use images in place of text blocks since that will decrease the accessibility and your email might not display as expected or get flagged as spam.
Fonts in MarketHype
The following fonts are available in MarketHype.
Font | Type |
Andale Mono | Web safe * |
Arial Black | Web safe |
Arial | Web safe |
Book Antiqua | Web safe ** |
Cabin | Web font |
Comic Sans MS | Web safe |
Courier New | Web safe |
Crimson Text | Web font |
Georgia | Web safe |
Helvetica | Web safe * |
Impact | Web safe |
Lato | Web font |
Lobster Two | Web font |
Montserrat | Web font |
Old Standard TT | Web font |
Open Sans | Web font |
Pacifico | Web font |
Playfair Display | Web font |
Raleway | Web font |
Rubik | Web font |
Source Sans Pro | Web font |
Symbol | Web safe |
Tahoma | Web safe |
Terminal | Web safe |
Times New Roman | Web safe |
Trebuchet MS | Web safe |
Verdana | Web safe |
* - Safe for Mac but not Windows
** - Safe for Windows but not Mac