Spam complaint is when a recipient actively marks the email as spam by clicking on ''This is Spam'' or ''Mark as Spam'' in their inbox.
MarketHype keeps track of your spam complaint rate to ensure it doesn't affect your email domains' reputation. The number of spam complaints you get on every email is shown in the email report.
MarketHype and spam precautions
It is rare for a user to mark an email as spam, but it happens. And when it happens, there are two things that MarketHype does to keep your email domain trustworthy;
When an email has been marked as spam, either by a spam filter or by the user, MarketHype will flag that email address and not send further emails to the recipient.
If 0.05% of your emails get a spam complaint, you will receive a warning in MarketHype and get blocked from sending further emails. Please contact us via the messenger in the bottom right corner if this happens, and we will investigate what led to the high spam rate and resolve the issue.
If you get blocked from sending emails
Once your email account has been activated again, we recommend that you do the following for your first email dispatch.
Talk to active subscribers
To prevent your spam complaint rate from remaining at such a high level, we recommend that you only send your first email to recipients that have interacted with at least one of your emails during the last three months. For example, choose to send the email to everyone who opened one of your emails.
This is doable thanks to the Marketing activity category in the audience filter. It is found under the Include and Exclude categories.
Prevent emails from getting spam complaints
Spam complaints will happen; they are hard to avoid. The spam button is often close to the trash icon, and people sometimes press the wrong button. However, there are also reasons why contacts actively choose to mark your mail as spam, and there are some things you can think about to prevent this; here are some examples:
Clear communication
Try to make the communication as straightforward as possible for the recipient. Ensure the sender contains the company name to make it trustworthy and have a clear subject line that matches the content of the email to set the right expectations.
Another tip could be clarifying why the recipients are receiving this email. For example, have an informative text about it in the header or the footer:
"You are receiving this email as you have opted in to our newsletter or are a customer of MarketHype."
Easy to unsubscribe
If the recipients mark your email as spam, it is clear that they are unfortunately not interested in receiving this kind of information. So the better way is for those recipients to opt out instead. To achieve this, you must ensure the unsubscribe link is visible and easy to access for the readers.
Find the right frequency of sending emails
Another key is finding the correct pace on how to send an email. Sending emails too often to your subscribers could annoy them and mark the mail as spam. And on the other hand, delivering too few emails could cause your subscribers to lose track of who you are. When they receive another email from you, they may not recognize you and tag you as spam.
Send relevant content
Personalizing your emails based on the interests of your contacts is more effective than impersonal messages looking to capture your entire range of customers. Use the audience filter to find your targeted selection. For example, if you have an email containing an offer valuable for contacts within the area of Stockholm. Filter on the contact attribute location to find and select those recipients instead of using your entire audience.