A production is a collection of events you choose to group together. It could be the same event across different dates, every event in a genre, or any mix that makes sense to you – your imagination sets the limit.

With everything in one place, you can analyze sales and audience demographics across all the events at once, and trigger automations or messages based on the whole production.

Go to Sales → Productions in the main menu and click Add production to get started. Name your production, select the events you want to include, and press Save.

Once you've created your first production, each one gets its own production card under Sales → Productions. The card shows the name, the date range based on its events and the number of events included. Productions are sorted by start date by default – change this with the Start date ⬆ dropdown on the right.

If you're using surveys, each card can also display a survey score – NPS, event rating, or overall satisfaction – with a dropdown to switch between them. This works for both upcoming and passed productions.

Upcoming and passed productions are kept separate. To see the ones that have already happened, click Past next to Upcoming.

Open a production, and you'll find six tabs – Sales, Customers, Segments, Events, Calendar, and Marketing – plus survey responses whenever your events have survey responses linked to them.

The Filter button in the top-right corner lets you exclude ticket bundles and free tickets.

Your overall sales view for all events in the production. See the total number of tickets sold and your top sales channels, or let the activity heatmap show you which days and hours your customers are most active.

In the Sales chart, you can toggle between tickets and revenue. The blue bars show tickets sold or revenue per day, and the green line shows the accumulated total up to and including each day.

The chart shows tickets and the last 30 days by default. Change this in the top-left corner – choose the last 30, 90, or 180 days, or everything since the sale started. To zoom in further, drag the circles below the chart towards each other to narrow the date range.

Get to know the people behind the production. How many are there, where are they from, their gender, whether they are returning customers, their age, and more.

See which segments the customers across all events in the production fall into. These are based on the segments you've created under Audience → Segments. One customer can belong to several segments, or none – so the numbers don't have to add up to 100%, and they can add up to more.

Keep in mind that a segment only applies to events that haven't started yet. Once an event begins, its data is locked – so if you create a segment after some of the production's events have already taken place, it won't apply to those. Only the events still ahead are included, even if they're the same kind of event on different dates.

Every event included in the production lives here.

To add a new event, leave the production and go to Sales → Events. Find the event, click the top-left corner of its event card, and select the third icon at the bottom of the screen – Add to production.

To remove an event, go to the production's Events tab, click the top-left corner of the event card, and select the third icon (🗑️) – Remove from production.

A shared calendar for all the events in the production.

The Marketing tab shows how much of the production's sales your marketing activities drove. At the top, Sales from marketing activities shows the generated revenue, orders, and tickets sold that can be attributed to your marketing, along with the share of the production's total revenue it accounts for.

Below that, the Attributed marketing activities table breaks the numbers down per activity, so you can see which activities generated the most revenue, orders, and tickets.

Want the full picture of how attribution works? See generated sales.

When an event in your production has survey responses, you'll see the number of responses along with the average event rating, overall satisfaction, and NPS – right here in the production, not only in the survey report.

Click View survey report to open the full report for that event. You can also filter survey responses by production from within the report itself.

For a full walkthrough of the report, see how to analyze surveys in MarketHype.

There are plenty of reasons to reach your event customers – to welcome them before the event, or to let them know it's been canceled or rescheduled. You have three ways to do it.

Open a production and click the Send a message button in the top-right corner. From there you can send an email or SMS to every event customer in the production.

You can trigger an automation based on a production and reach the customers involved. Learn more about automations here.

Thanks to the audience filter, you can also reach these customers in a regular broadcast email. To message everyone in a production, use the Include block in the filter:

Include → Orders made → Ticket → Production