Quick summary
Generated sales are the revenue attributed to one specific message.
Sending an email opens a 7-day attribution window; an SMS opens a 24-hour window.
A purchase is attributed if the recipient opened the email or received the SMS before placing the order.
An order can only be attributed once, always to the most recent qualifying activity.
Hospitality organizations find generated sales in the Report tab. Event organizations have a dedicated Generated sales tab.
What generated sales means
Generated sales are the revenue attributed to one specific message.
When a message is sent, an attribution window opens. Purchases made within that window are attributed to the message, provided the recipient received the SMS, opened the email, or clicked a link in it before the purchase.
The purchase itself doesn't have to go through the message. A recipient who opened the email and then bought directly on your website is still counted.
Generated sales therefore indicate contribution, not causation. Attribution is time-based: the buyer engaged with the message, and then placed an order within the time window. That makes the message a possible contributor to the sale – the purchase may also have been driven by something else, such as an ad, a recommendation, or an intention the buyer already had.
ℹ️ Note: Generated sales don't show what was bought through the links in your message. Read the number as an indication of contribution, not as proven sales.
How the attribution works
When an order enters MarketHype, we match it against your marketing activities – the emails and SMS the buyer was sent.
An activity qualifies if the buyer engaged with it, and the order was placed within its attribution window. What counts as engagement, and how long the window is, depends on the channel:
Email, broadcast and automated: the window is 7 days from send, and the buyer must have opened the email or clicked a link in it.
SMS, broadcast and automated: the window is 24 hours from send, and the buyer must have received the message.
An order can only be attributed once. If several activities qualify, the order goes to the most recent one. If no activity qualifies, the order isn't included in generated sales.
💭 Example: You send an email on day one and another on day three. A recipient who opened both places an order on day five – the order is attributed to the day-three email. If they only opened the first one, the order is attributed to the day-one email instead.
Where you find generated sales: hospitality organizations
Open the message and go to the Report tab. Generated sales is the top section of the report. The section shows:
Generated revenue: total revenue attributed to the message.
Orders: number of attributed orders.
Average order revenue: attributed revenue divided by attributed orders.
Revenue per recipient: attributed revenue divided by the number of recipients.
Where you find generated sales: event organizations
Event organizations can look at attribution from two directions: from a message, or from what was sold.
From a message: the Generated sales tab
Open the message and click the Generated sales tab. You'll find a summary at the top of the report, and the full picture below it:
Sales by day/hour: attributed sales during the first 7 days (email) or 24 hours (SMS) after the message was sent. Toggle between "Number of orders" and "Revenue".
Ticket sales: all event tickets that were part of orders attributed to this message.
Ticket bundle sales: all ticket bundles that were part of attributed orders.
Product sales: all products that were part of attributed orders.
From a sale: the Marketing tab
This view shows which marketing activities contributed to sales for a specific event, production, or ticket bundle.
Open the event, production, or ticket bundle and click the Marketing tab.
The first block shows the totals attributed to marketing activities: generated revenue, orders, tickets sold, and share of total revenue.
The second block breaks those totals down per activity, so you can see how much each message contributed.
