Season tickets in MarketHype are for those who sell season tickets or subscriptions in their ticketing system. It works a little like Productions, but you analyze and get an overall picture of the sales and customers for your season tickets/subscriptions.

ℹ️ For Events and Productions, single- and season tickets are included. But under Season tickets, you'll only see statistics for sold season tickets and the figures around that.

First, go to Sales → Season Tickets.

The general view takes you to your Current and upcoming season tickets. Passed takes you to former ones. They are sorted after the start date by default. This can be changed to the right where you see the Date⬆ sign.

Each season has its card with the following details:

When entering one season ticket, you will have five main categories to analyze - Sales, Customers, Segments, Events, and Calendar. At the top-right corner, you will find the button Filter that will allow you to exclude free season tickets.

ℹ️ Although a season ticket includes several events, it is only counted as one purchase in MarketHype since the customer only makes one order.

This is where you get an overall view of the sale for this season ticket. Find out the total number of season tickets sold and your top sales channels, or let the activity heatmap tell you what days of the week and hours of the day your customers are the most active buying tickets, etc.

In the sales chart, you can toggle between tickets and revenue. The blue bars show the number of season tickets sold or revenue per day, while the green line shows accumulated tickets or revenue (up until and including each day).
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Tickets and the last 30 days are set by default, but you can change this at the top left corner of the chart. The timespan can be modified to the previous 30 days, the last 90 days, the last 180 days, and from when the sale started.
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You can modify the shown timespan underneath the chart. Move the circles towards each other to narrow the dates further and get a better look.

This is where you get to know the event customers. How many are they, and where are they from? Age, gender, etc.

ℹ️ The location map shows you where your customers come from, not where they are based when making the ticket purchase.

Here you find which segments all customers fit into. These are based on the segments you've created under Audience → Segments. Note that one customer can be part of several segments or not even one. Therefore, they don't have to add up to 100%, but they can also add up to more than that altogether.

ℹ️ Not working with Segments yet? Read this article to get started.

A general calendar for all events which are included in the season ticket.

When filtering on season tickets, you choose season tickets as the Order item. Depending on your organization's information in MarketHype, you can describe the season ticket further by choosing Describe Item.