What are Ticket Bundles?
Ticket bundles are a collection name for subscriptions/season tickets and provide an overall view of sales and customers.
Three different types of Ticket bundles
MarketHype separates ticket bundles into three different types:
Flexible: This type allows customers to choose from known events at the time of purchase. The number and selection of events may vary between buyers. It is commonly used in music halls, where customers can create their program by selecting from all events in the season.
Fixed: All customers receive the same set of events in this type. The price may vary based on ticket type and venue section. This type is typical for sports clubs, covering all home games for the season.
Ticket pass: This bundle is not tied to specific events, allowing entry throughout the season without specifying visit dates. It is commonly used in museums and amusement parks.
Define the type of ticket bundle
When you or a colleague enters a subscription/season ticket for the first time, you will set the type of ticket bundle (flexible, fixed, or ticket pass). This is done to obtain an appropriate report with follow-up metrics for each bundle.
You can change this any time under the Type column in the Overview or when placed inside the bundle next to its name.
Timeline and filter
By default, all sales are displayed when you enter a bundle the first time, but you can easily change the timeline and add a filter you want to visualize.
Your chosen timeline and filter will automatically be set to all data points for the sales, marketing activities, and event tabs.
Note that the changes don't apply to the customer tab since the Customer tab is a snapshot of the customers as they were at their purchase.
Available filter options
All bundle types will be able to filter on:
Order date
Ticket type (does not apply to Tixly customers)
Ticket bundles of type Flexible will also have the following filter options:
Event
Production
Event tag
Weekday the event starts
Hour of the day the event starts
Date the event starts
If you modify the timeline or filter, the settings will remain for the specific ticket bundle and MarketHype user. The filter and timespan will be remembered the next time the user returns to the same ticket bundle.
Analyze
MarketHype provides statistics for each ticket bundle. Note that some data points under Sales and Event might vary depending on ticket bundle type and integration.
Sales
Displays sales figures and statistics for easy follow-up.
Customer
Provides an overview of the demographic characteristics of customers at the time of their ticket bundle purchase.
Marketing
It displays what marketing activities generated sales for the particular ticket bundle and a percentage breakdown of all relevant marketing activities. These are activities that have had an impact on sales.
Learn more about generated sales here.
Event
This is available for Flexible and Fixed bundles and displays statistics on all events in the ticket bundle.
Flexible bundles:
Number of events per bundle
When they go
Popular tags (event tags)
Events they choose (specific/productions)
Fixed bundles:
Events per bundle (specific/productions)
Ticket Bundles in the filter
To filter for a Ticket bundle, add an "Orders made" category filter and select "Ticket bundle." If needed, you can further filter by special bundle or ticket type, for example. Read more about the filter here.