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Standard merge tags in MarketHype
Standard merge tags in MarketHype
Zaklina Udovicic avatar
Written by Zaklina Udovicic
Updated over 9 months ago

Standard merge tags in MarketHype


There are several default merge tags to use when designing your email and its content. Below, you will find a list of them and a short description of what they insert.

However, you can create your own merge tags with your desired content. Perfect to use if you, for example, like to insert a custom payment or renewal link to the recipient. Read the article about Custom attributes to learn more about how to proceed.

Person merge tags


Merge tag

Description

{{person:firstName}}

Recipient's first name

{{person:lastName}}

Recipient's last name

{{person:email}}

Recipient's email address

{{person:city}}

Recipient’s city from their physical address

{{person:zipCode}}

Recipient’s zip code from their physical address

{{person:addressLineOne}}

Recipient’s first address line from their physical address

{{person:addressLineTwo}}

Recipient’s second address line from their physical address

{{person:birthDate}}

Recipient’s birth date

{{person:custom:[attribute]}}

A custom attribute of type text, e.g {{person:custom:membershipLevel}}. This requires setting up the attribute via the settings page (or via our API) and importing data to your contacts.

Organization merge tags


Merge tag

Description

{{organization:name}}

Your organization's name

{{organization:email}}

Your organization's email address

{{organization:country}}

Your organization's country from your physical address

{{organization:city}}

Your organization's city from your physical address

{{organization:zipCode}}

Your organization's zip code from your physical address

{{organization:addressLineOne}}

Your organization's first address line from your physical address

{{organization:addressLineTwo}}

Your organization's second address line from your physical address

Other merge tags


Merge tag

Description

{{officeLocation}}

Your organization’s complete physical address, for convenience in your email footer, for example.

Sender merge tags


Merge tag

Description

{{sender:name}}

The name of your selected sender profile - i.e., the name that will show up as “From” in the recipient's email client

{{sender:email}}

The email of your selected sender profile - i.e., the email address the email will be sent from

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