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Standard merge tags in MarketHype
Standard merge tags in MarketHype
Zaklina Udovicic avatar
Written by Zaklina Udovicic
Updated over 10 months ago

Standard merge tags in MarketHype


There are several default merge tags to use when designing your email and its content. Below, you will find a list of them and a short description of what they insert.

However, you can create your own merge tags with your desired content. Perfect to use if you, for example, like to insert a custom payment or renewal link to the recipient. Read the article about Custom attributes to learn more about how to proceed.

Person merge tags


Merge tag

Description

{{person:firstName}}

Recipient's first name

{{person:lastName}}

Recipient's last name

{{person:email}}

Recipient's email address

{{person:city}}

Recipient’s city from their physical address

{{person:zipCode}}

Recipient’s zip code from their physical address

{{person:addressLineOne}}

Recipient’s first address line from their physical address

{{person:addressLineTwo}}

Recipient’s second address line from their physical address

{{person:birthDate}}

Recipient’s birth date

{{person:custom:[attribute]}}

A custom attribute of type text, e.g {{person:custom:membershipLevel}}. This requires setting up the attribute via the settings page (or via our API) and importing data to your contacts.

Organization merge tags


Merge tag

Description

{{organization:name}}

Your organization's name

{{organization:email}}

Your organization's email address

{{organization:country}}

Your organization's country from your physical address

{{organization:city}}

Your organization's city from your physical address

{{organization:zipCode}}

Your organization's zip code from your physical address

{{organization:addressLineOne}}

Your organization's first address line from your physical address

{{organization:addressLineTwo}}

Your organization's second address line from your physical address

Other merge tags


Merge tag

Description

{{officeLocation}}

Your organization’s complete physical address, for convenience in your email footer, for example.

Sender merge tags


Merge tag

Description

{{sender:name}}

The name of your selected sender profile - i.e., the name that will show up as “From” in the recipient's email client

{{sender:email}}

The email of your selected sender profile - i.e., the email address the email will be sent from

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