Standard merge tags in MarketHype
There are several default merge tags to use when designing your email and its content. Below, you will find a list of them and a short description of what they insert.
However, you can create your own merge tags with your desired content. Perfect to use if you, for example, like to insert a custom payment or renewal link to the recipient. Read the article about Custom attributes to learn more about how to proceed.
Person merge tags
Merge tag | Description |
| Recipient's first name |
| Recipient's last name |
| Recipient's email address |
| Recipient’s city from their physical address |
| Recipient’s zip code from their physical address |
| Recipient’s first address line from their physical address |
| Recipient’s second address line from their physical address |
| Recipient’s birth date |
| A custom attribute of type text, e.g |
Organization merge tags
Merge tag | Description |
| Your organization's name |
| Your organization's email address |
| Your organization's country from your physical address |
| Your organization's city from your physical address |
| Your organization's zip code from your physical address |
| Your organization's first address line from your physical address |
| Your organization's second address line from your physical address |
Other merge tags
Merge tag | Description |
| Your organization’s complete physical address, for convenience in your email footer, for example. |
Sender merge tags
Merge tag | Description |
| The name of your selected sender profile - i.e., the name that will show up as “From” in the recipient's email client |
| The email of your selected sender profile - i.e., the email address the email will be sent from |