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The following merge tags are able to be used in automated emails and SMS. 

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Merge tags for Booking automations

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Merge tag	Description
`{{{dateFormat "yyyy-MM-dd" booking:start}}}`	The start date and time for the booking
`{{{dateFormat "yyyy-MM-dd" booking:end}}}`	The end date and time for the booking

Merge tag	Description
`{{{dateFormat "yyyy-MM-dd" order:orderDate}}}`	The date for when the order was made
`{{order:orderId}}`	The order ID number
`{{order:orderUrl}}`	The order URL

Merge tags for Booking automations

Booking merge tags

Order merge tags