Quick summary
Deleting a contact removes their personal details from MarketHype. The contact can no longer be found or contacted.
Order history is kept for reporting (for example under Sales → Events), but it can’t be linked back to the person.
A contact can re-enter MarketHype if they subscribe again, place a new order, or are included in a manual import.
What happens when you delete a contact
Deleting a contact removes the personal data tied to that person:
Contact attributes such as name, gender and age
Email addresses and phone numbers
Custom attributes
Current segments
Order history remains available for reporting, for example under Sales → Events, but it can no longer be connected to the individual.
⚠️ Important: Deleting a contact cannot be undone.
Delete a single contact
Go to Audience → Contacts.
Search for the contact and open the contact card.
Scroll to the bottom of the profile column and click Delete contact.
Type to confirm, and click Delete.
ℹ️ Note: You can only delete one contact at a time, since the delete action sits on the individual contact card.
Optional: Unsubscribe the contact before deleting
Before deleting, you can unsubscribe the contact from current subscriptions. This choice affects what consent the contact will have if they later re-enter MarketHype.
Click the subscription in the Subscriptions section.
Select the address you want to unsubscribe and confirm.
Read more in How to: Manage contacts.
Consent if a deleted contact re-enters MarketHype
If a contact re-enters MarketHype (by subscribing to a newsletter, placing a new order, or being included in a manual import), the consent status depends on what the consent looked like before deletion.
What you did before deleting | If the contact re-enters MarketHype |
You unsubscribed the contact | If they return with freely given consent, they will receive communication.
If they return with legitimate interest, they will only receive messages marked as important information (no marketing). |
You did not unsubscribe the contact | The contact re-enters with at least the same consent as before deletion.
If the contact had freely given consent before deletion but re-enters with legitimate interest, MarketHype keeps freely given (no downgrade). If the contact previously had legitimate interest and re-enters with freely given consent, MarketHype applies freely given. |
ℹ️ Note: A consent that was active when you deleted the contact can apply again if the same email address or phone number is added later. Unsubscribe first if you want to avoid that.
Automatic data cleanup
Automatic data cleanup keeps your contact list up to date by automatically deleting contacts you cannot communicate with, for example due to bounces, spam complaints or missing consent.
When enabled, cleanup runs daily.
A log shows how many contacts were deleted.
The setting is enabled by default for all organizations created after January 10, 2025.
To manage the feature, click your organization name in the top-right corner and go to Organization Settings → Automatic data cleanup.
Contacts included in automatic data cleanup
A contact is deleted automatically if any of the following is true:
The contact cannot be reached due to a spam complaint.
Messages (email or SMS) consistently fail to deliver (for example bounces).
The contact has unsubscribed from all subscription types and no longer has valid consent.
Legitimate interest consent has expired, leaving the contact without valid consent.
To view and adjust the validity time of legitimate interest for your organization, go here.
Contacts excluded from automatic data cleanup
A contact is not deleted if any of the following is true:
They have another reachable email address or phone number with active consent.
They have an upcoming event or booking, or have attended something in the last 30 days.
Delete a subscription type
Click your organization name in the top-right corner and go to Organization Settings → Subscription types.
Hover over the subscription type and click Edit.
Click Delete.
The subscription type is removed immediately. If automatic data cleanup is enabled, contacts without active consent in any other subscription type will be anonymized during the next cleanup run.
⚠️ Important: Deleting a subscription type cannot be undone.