A subscription type is the modern version of a classic email list: a group of contacts who have given consent to receive communication from you. To learn more, see What are subscription types?.
Create a subscription type
Click your organization name in the top-right corner and go to Organization Settings → Subscription types.
On the right side of the page, click Create subscription type.
Give it a name and description, then click Save.
Once created, you can use the subscription type with signup forms, imports, and audience and recipient filter.
Edit a subscription type
Click your organization name in the top-right corner and go to Organization Settings → Subscription types.
Hover over the subscription type and click Edit.
Update the name or description, then click Save.
Delete a subscription type
Click your organization name in the top-right corner and go to Organization Settings → Subscription types.
Hover over the subscription type and click Edit.
Enter the name of the subscription type to confirm, and click Delete.
The subscription type is removed immediately. The subscription type is removed immediately. Contacts who don't have active consent in any other subscription type may then be anonymized. Read more in How to: Delete contacts → Delete a subscription type.
⚠️ Important: Deleting a subscription type cannot be undone.