Create a custom contact attribute
The instructions below will guide you through creating a custom contact attribute in MarketHype. Please read this documentation to create and utilize it through an integration.
Go to Settings > Custom attributes and select Create attribute on the right, and fill in the following:
Name
Name your attribute.
Description
Add a description to provide further clarity for the attribute.
Data type
The data type you select depends on how you are planning to work with the attribute in MarketHype.
Single choice: Add values in text format. Select this option if the contact should have only one value associated with their profile for this attribute.
For example, the attribute name is "Customer type" with the value "Gold customer". If a customer is later imported with the value "Silver customer," it will override the initial value.
Use this type when importing custom links, such as renewal and payment links, if you wish to use them as merge tags in emails (Merge tags > Person).
Multiple choice: Add values in text format. Select this option if the contact should have multiple values associated with their profile for this attribute.
For example, the attribute label is "Customer type," and the contact can have both the values "Gold customer" and "Silver customer" linked to its profile.
True/False: The supported values are true or false (lowercase).
For example, the attribute label is "Member," and the value is "true."
Date: Add values in the date format YYYY-MM-DD format.
For example, the attribute is "Date of arrangement," and the value is "2027-05-30".
Number: Add values in number format.
For example, the attribute is "Year of arrangement", and the value is "2027."
The data type cannot be changed in the future.
Edit custom attributes
Hover over the attribute, then click on the Edit button to change the name or description. Note that the data type can't be modified.
Delete a custom attribute
Hover over the attribute, and a Delete button appears to the right.
This action will remove all contact data for this attribute. This action can not be undone.
Use the custom attributes
To add a custom attribute to contacts, you import a CSV file containing the contact's details and the attribute. Click here to learn more about the import process.
Once added to a contact, you can apply it in different parts of the application:
In the audience filter
When filtering your audience, creating segments, sending emails, etc. The attributes are found under Include/Exclude > Contact Attribute.
Merge tags in emails
Attributes with the data type single choice can be used as merge tags in your emails. Click here to read more about merge tags and how to use them.
In signup forms
To dress contacts with more information. For this, you can use attributes with the data types Single choice, Multiple choice, and True/False.
Click here to learn more about using custom attributes in signup forms.