Create a custom contact attribute
The instructions below will tell you how to create a custom contact attribute in MarketHype. Please read this documentation to create and utilize it through an integration.
Go to Settings > Attributes and select Create attribute on the right.
Object
Choose the object Contact.
Order attributes can only be used through integration (refer to the documentation above) and not through manual import.
Label
Name your attribute by giving it a label.
Description
Add a description to provide further clarity for the attribute.
Data type
Single choice: Add values in text format. Select this option if the contact should have only one value linked to its profile for this attribute.
For example, the attribute label is "Customer type" with the "Gold customer" value. If a customer is later imported with the value "Silver customer," it will override the initial value.
Use this type when importing custom links, such as renewal and payment links, to use them as merge tags in emails (Merge tags > Person).
Multiple choice: Add values in text format. Select this option if the contact should have multiple values linked to its profile for this attribute.
For example, the attribute label is "Customer type," and the contact can have both the values "Gold customer" and "Silver customer" linked to its profile.
True/False: The supported values are true or false (lowercase).
For example, the attribute label is "Member," and the value is "true."
Date: Add values in the date format YYYY-MM-DD format.
For example, the attribute is "Date of arrangement," and the value is "2027-05-30".
Number: Add values in number format.
For example, the attribute is "Year of arrangement", and the value is "2027."
The data type of the attribute cannot be changed in the future.
Edit custom attributes
Hover over the attribute, then click on the Edit button to change the name or description. After making your changes, click Save to finish.
Use the custom attributes
To add the custom attribute to the contacts, you import a CSV file containing the contact's details and attributes. Click here to read more about how to make the import.
Once added to a contact, you can apply it in different parts of the application:
In the audience filter
When filtering your audience, creating segments, sending emails, etc. The attributes are found under Include/Exclude > Contact Attribute.
Merge tags in emails
Attributes with the data type single choice can be used as merge tags in your emails. Click here to read more about merge tags and how to use them.