We have gathered a few ideas on when and what to use in Pre-visit automations that we hope will inspire you! ✨
Automation 1: Focusing on upsell
This automation could be your first contact with the visitor (besides their confirmation). It can be set to go out a few weeks before the event and focus on upselling and how to make their visit more luxurious and better.
Reservation details
Details about their reservation
Cancellation policy
Additional experiences and services
Mention a few highlights or packages they might be interested in. Ensure they don't feel like they missed out on anything when leaving. This will make their visit more unforgettable and luxurious.
Restaurant and bar information
Opening hours
Room service
Breakfast
Sharing the opening hours with them might be all that is needed. Or why not inspire them by staging a scenario in their minds using storytelling?
Give some exposure to your main partners
This will increase their brand awareness and boost their profitability, encouraging them to continue sponsoring you.
Personal tips and fun facts about the area and venue
Make the email more personal by adding tips about the local area and venue. What should they not miss out on?
Automation 2: Focusing on vital information
This primary focus is to share information that is vital for them to know before they arrive. It also gives you a last chance to give them a warm welcome. This will most likely also help you decrease the number of questions ending up in your inbox.
Booking details
Details about their reservation
Cancellation policy
Check-in and check-out procedures
Venue information
Contact information
Amenities and features
Directions and parking
Reconstructions in the area
Link to your FAQ