Pre-stay automations is a great way to save time while ensuring your visitors get the information they need for a great experience. It also gets you one step ahead by decreasing the number of questions ending up in your inbox.
We have collected a few ideas to use in Pre-stay automations that we hope will inspire you to get started! ✨
Automation 1: Focusing on customer care
Why should I do this?
This automation could be your first contact with the visitor (besides their booking confirmation). The main focus should not be to share vital information about their reservation. In this email, focus on upsell and how to make their stay even better!
When should I send it?
It can be set to go out a few weeks before the arrival date.
What can I include in this kind of automation?
Reservation details
Details about their reservation
Cancellation policy
Additional experiences and services
Mention a few highlights or packages they might be interested in. Make sure they don't feel like they missed out on anything when they leave. This will make their visit more unforgettable and luxurious.
Restaurant and bar information
Mentioning that you have a restaurant or bar might give the visitors their own great idea - to book a table for dinner or meet up with their friends at your bar before the event starts. All that it takes might be to share the opening hours with them, or why not inspire them by staging a scenario in their minds by using storytelling?
Personal tips and fun facts about the area and venue
Make the email more personal by adding tips about the local area and venue. What should they not miss out on?
Automation 2: Focusing on vital information
Why should I do this?
This main focus is to share information that is vital for them to know before they arrive. It also gives you a last chance to give them a warm welcome.
When should I send this?
The recommendation is to set this automation to go out 4-7 days before the reservation takes place to prepare the visitors with vital information.
If you want to reach out to customers one day before, we recommend using SMS as a trigger for your automation instead of email to ensure they take part in the information.
What can I include in this kind of automation?
Booking details
Details about their reservation
Cancellation policy
Check-in and check-out procedures
Venue information
Contact information
Amenities and features
Directions and parking
Reconstructions in the area
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