With MarketHype comes a great opportunity to start working with segmentations to stay relevant when communicating with your customers and track how the segments develop over time. This article will share some inspirational ideas on what type of segments you can create. We hope this will make it easier for you to get started! ✨
Before we get started - don't forget that you can combine different filters to get a more narrow and specific audience.
Based on contact attributes
Use your contact attributes to create segments, for example, based on age or where they live. It's a good way to divide your audience into different age spans or use their location for last-minute deals.
Custom attributes that you create yourselves are also available when creating segments.
Based on purchase and order history
This will give you a wide range of opportunities! For example, use event tags to create segments based on genre or talk to those who visit you frequently and spend a lot of money.
First-time buyers
This a segment where you want to see an increase, but you also want to make these first-time buyers into your regulars.
You can also choose to involve periods here. For example, include everyone that has made at least one order during the last two years.
Regulars
Returning customers are important, and you want to keep them coming! Create a segment to keep track of the process and use the segment as a fast-filter tool when exporting to Meta or communicating via email or SMS.
You can choose to add a period for this as well, for example, if you want the segment to include all those that made at least two orders within the last 365 days.
This also works with more specific orders - for example, if you want to find all those who booked an overnight stay at least two times, with any/or specific packages.
Weekend/weekday goers
Separate your guests after what day of the week they visit you.
Big spenders
Depending on your organization, this can be determined by those who place an order with many items included or based on their total order value.
Choosing Match All will tell the filter only to include those that match both criterias.
Changing the outcome of this filter to Match Any instead of Match All will tell the filter to include all those who either made an order containing at least X items or with a total order value of at least X sek.
Campaign hunters
If you work with specific packages or rate codes for campaigns - create segments of those. A great way to communicate last-minute deals, flash sales, etc.
