Want to find out who opened a specific email, or re-sent an email to those who didn't open the first one? This and more can be done thanks to the Marketing activities category in MarketHype's filter.
The category can be found in the Include and Exclude sections.
The magic of the Marketing activities filter category
This filter category lets you filter your contacts by their interaction with a sent broadcast email or broadcast SMS. Available interaction activities are:
For emails
opened the email
opened the email but did not click a link
clicked on a link in the email
received the email
received but did not open the email
was sent the email
was sent but did not receive the email
unsubscribed in the email
marked the email as spam
For SMS
received the SMS
was sent the SMS
was sent, but the SMS bounced
unsubscribed
You will also be able to choose whether to go for one or several specific dispatches, or dispatches sent during specific time spans.
Examples of how and when to use this filter
Below are examples and ideas for when and how to use the filter.
Resend and email to those who did not open the first one
Maybe your first email didn't reach as many recipients as you wished. Try duplicating the email, twisting the subject and preview text, and resending it to previous recipients who didn't open the first one.
Talk to subscribers who have clicked on your links
Subscribers who click on links in your emails show great interest! Use the Marketing activities filter to follow up with those who clicked a specific link but didn't go all the way to buy the product you were advertising.
Do this by including those who clicked the link and, at the same time, excluding all those who have already bought the product/ticket/package, etc.
Find your inactive subscribers
To find your inactive subscribers, start by including contacts you emailed in the last X days, and exclude those who opened at least one of those emails.
That way, only people who didn't open any of the emails will match your filter.
Find those who have unsubscribed from your dispatches
Find out who unsubscribed to a specific email/SMS, or the total number of subscribers overall from all dispatches.
