Step 1: Create a segment
Go to Audience → Segments. The Create template button is then found to the right.
You then choose between our ready-made templates or start from scratch with a Blank template.
Ready-made templates come with pre-set filters, names, and descriptions, but you can modify and edit them in the next step.
Step 2: Define your segment
Give your segment a name, a description, and an avatar. Then, proceed to isolate your target group. This is done with the MarketHype filter. To learn more about how the filter works, click here.
Want some inspiration on what segments to work with?
Step 3: Save your segment
When you feel ready, click Save, and the statistics will start generating.
When creating your segment, ensure you are happy with the filter criteria. The filter for a saved segment can't be edited after it has been saved. If you want to make any adjustments afterward, you must create a new one.