Exporting contacts for use on your marketing platforms is a key feature of MarketHype. When exporting contacts to use as the target for a marketing campaign, it is essential to respect the marketing consent given by those contacts. The marketing consent collection provides more about marketing consents, how they are handled in MarketHype, and why they are important.

Regarding marketing, respecting your contact's wishes is integral to your marketing communication (you want to be perceived as a pleasant and friendly organization, right?). When the exported audience is meant for direct marketing communication, you should always use the filter to ensure you only include contacts who consent to receive your information.

When a subscribers filter is applied, we ensure only contacts with valid consent for the given subscription type(s) are included in the result. If your contacts have multiple known email addresses or phone numbers, we ensure only to include those addresses you have received consent for.

Sometimes, you need to send non-marketing information to everyone in your audience - maybe you have important information for everyone attending a specific event. In these cases, you might want to include everyone, even if they haven't given consent to marketing, and of course, we support that as well. By not adding a subscribers filter, your exported audience will include everyone matching your filter, even if they haven't given you marketing consent. The export will also include all known email addresses and phone numbers for each contact.