By exporting contacts to Meta, you can create a new or update an existing Meta custom audience with contacts from your MarketHype database. The custom audience can then be used as it is to reach your contacts with marketing messages across Facebook and Instagram or as the source audience for a Lookalike audience.
We export the following data points to Meta:
Contact ID
First name
Last name
Birthdate
Email
City
Zip code
Country
Total purchase amount
Meta will use the information included in the export and match it against Meta users. The actual audience will most likely include fewer people than the number of contacts you've exported. There will be contacts who don't have a Meta account or haven't provided enough information for Facebook to find a match.
30-sec tutorial on how to export your audience to Meta
Step 1: Select the contacts
Click here, or go to Audience → Overview → Export.
You start by selecting the contacts you want to export using the audience filter. Read this article to learn more about the audience filter.
Step 2: Export options
Select Facebook as the target for your export. If you have multiple Ac accounts integrated into MarketHype, you will decide which Ad account you want to export them to.
You then get to choose which Facebook audience you want the export to end up in:
Existing audience
All your existing audiences in Meta will be visible here. If you choose one, the export audience will be added to the same audience in Meta, together with the
New audience
This option allows you to create a new audience in Meta, where your export audience will end up in. Before you continue with the export, you need to give the new audience a name and description. You also get to choose whether to "include Lifetime value" or not.
Lifetime value
If you plan to use your new custom audience as the source audience for a Lookalike audience in Meta, you should consider including lifetime value when creating the audience.
When including lifetime value, the export will also contain the total lifetime purchase value of each contact part of the export (the total amount of money the contact has spent on your organization).
A regular lookalike audience will consider all contacts in the custom audience when looking for similar Meta users. Suppose you include lifetime value in your export - in that case, you can create a Value-based lookalike audience. The lookalike audience will then be made up of the people most similar to your highest-value customers.
Step 3: Make the export
Once ready, click on Export, and the audience will be found in Ads Manager for you to use when advertising.