Audience → Overview gives you a summary of the audience you are currently viewing. This can be your entire audience or a narrower target group defined using the audience filter.
Use Audience Overview to understand who your audience is, how complete your customer data is, and how your audience is distributed across segments and locations.
What you can see in Audience Overview
Demography
MarketHype shows key metrics about the selected audience, such as:
Number of contacts
Average order value
Gender distribution
Age distribution
Top cities and countries
Known addresses (share of contacts with an email, phone number, or postal address)
Segment distribution
This section shows how the selected audience is distributed across your created segments. For example, if you use a filter to find your first-time customers, you can see which of your segments (such as genre or package) are most common in that group.
Lifestyle insights
Lifestyle insights is our premium add-on feature that enriches your audience data with additional demographic signals such as life stage, housing type, purchasing power, and education level. This can help you better understand your audience and create more relevant segments. Read more about Lifestyle insights here.
Map
The map visualizes the geographic distribution of the selected audience. Locations are determined based on zip codes.
Shortcuts
When you apply an audience filter, two shortcut buttons appear to the right of the page. These shortcuts take you directly to the relevant feature, and your filter will automatically carry over.
Send a message: opens the Email or SMS editor using the same filtered audience.
Save as segment: opens Segments to finalize and save the filtered audience as a segment.
You can also export the audience:
Export: Export your audience to a file or to Facebook/Meta. Read more about exporting to Meta here.
