Audience → Overview provides an overview of the current audience you are looking at. It can be your entire audience or specific target groups identified with the audience filter.
Here, you will take part of the following data points:
General statistics
MarketHype provides statistics on the audience demography, average order value, data quality, etc.
Age and gender are based on verified contacts.
If you would like to read more about data cleansing and augmentation, you can go to this article.
Segment distribution
Displays how the audience you are looking at is distributed across your created segments. For example, what genre or package your first-time customers usually buy.
Map
The map visualizes the geographical distribution amongst the audience. The geographical locations are determined based on zip codes.
Shortcuts
Once you apply an audience filter, two shortcuts will appear as buttons to the right of the page. These actions will take you to each feature, and the used filter will automatically follow.
Send a message: this takes you to the email or SMS editor where you can
Save as segment: transfers you to segments where you can finalize the target group.
Export: export your audience to a file or Facebook/Meta.