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How to analyze surveys in MarketHype

Written by Nina Winter
Updated yesterday

MarketHype’s survey report helps you understand:

  • How your survey is performing overall

  • How respondents answered each question

  • The full list of individual responses, with export options

To open a survey report, hover over the survey and click View report.

Key metrics

At the top of the report, you will see key metrics for your survey:

  • Total views: How many times the survey was loaded in a browser.

  • Responses: The total number of responses, including both partial and completed.

  • Completion rate: The share of started responses that are completed (meaning respondents reached the end screen).

  • Time to complete: The average time to complete the survey, from the first question to reaching the end screen.

Summary tab

Use the Summary tab for a high-level overview and question-by-question breakdown. The report shows all survey questions in the same order as respondents saw them.

For each question, you can see how many respondents answered the question (for example “x of y respondents answered this question”), and if a question was required.

Here, you can also toggle between % (percentages) and # (actual numbers). This affects how results are displayed in charts and tables, showing you percentages or number of responses.

Standardized questions (overall satisfaction, NPS, event rating) have specialized charts and summaries. Satisfaction and event rating scores are color-coded, while NPS scores will give you an overall NPS score and a breakdown of detractors, passives, and promoters.

Responses tab

The Responses tab contains a table with all individual responses. Here, you can:

  • See every response as a row

  • Choose which questions you want to include as columns, as well as reorder them

  • Filter the table to focus on the data you need

  • Open each response to see details

  • Download responses as Excel or CSV

Filter responses

To analyze a subset of the responses from the survey based on what’s relevant to you, you can add filters:

  • Date: Show responses from a specific date or date range using the calendar.

  • Response status: Here, you can filter out Complete or Partial responses.

  • Survey responses: Filter by how respondents answered a specific question. For example, show only satisfaction scores higher than 8.

For event organizations, you can also filter based on events with linked survey responses. Available filter options are:

  • Event

  • Production

  • Venue

  • Event tag

  • Event date

  • Event start time

  • Event day of week

Star rating for event organizations

If your organization works with events, you can use survey results to follow up on satisfaction per event. Standard questions (Event Rating, Customer Satisfaction, and NPS) are designed to be comparable across events and surveys, and can be shown at event level.

This means that when an event has survey responses, you will see the number of responses related to the event, as well as average event rating, overall satisfaction, and NPS, not only in the survey report, but also on the event itself in Sales → Events and Sales → Productions

From the Events or Productions view, you can navigate to the relevant survey report by clicking View survey report.

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