Segmentation means analyzing your customers, guests, and visitors and dividing them into smaller groups. But why should you segment your customers? The short answer is that you should get to know your visitors better to make smarter decisions and increase profitability as a result. The slightly longer answer is found in our PDF.

In the guide, we give you knowledge about both why you should segment and what types of segments exist. We give you a concrete workshop plan in 10 steps and advise you on what to do when the segmentation is complete. Yes, simply everything you need to know to get started with segments!