The segment feature in MarketHype allows you to find your most important target groups and save them for analysis and follow-up. Segments are based on common attributes such as purchase behavior, location, age, etc.
The main purpose of segments is to let you analyze the audience's performance and development over time. And as a bonus, you can also use segments as recipients for your communication to drive loyalty and retention.
6 reasons why you should segment your audience
Deeper customer understanding
You gain a greater understanding of who your contacts are, but also how products and services can be designed to better meet your audience's needs and preferences.
Effective marketing & increased profitability
Tailored messaging and marketing strategies increase the likelihood that contacts will engage with your brand and convert.
Strengthens customer loyalty
Customers are more loyal to brands that understand their actual needs and provide personalized experiences.
Optimized distribution of resources
By prioritizing segments with the greatest potential for growth and profitability, you can allocate your resources more effectively.
Competitive advantage
By adapting your experiences to your customers, you differentiate your brand from your competitors. This gives you a huge competitive advantage.
Maximized ROI
By implementing activities based on the segments most likely to convert, you can maximize your return on investment (ROI).