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Email size

This article talks about email size and what effects a large email might have.

Emma Nilsson avatar
Written by Emma Nilsson
Updated over 10 months ago

Keeping track of the size of your email is essential, as it might have the following effects if it gets too large:

  • The email and its content will be cut off. The recipient won't see the content past the cutoff point, and sometimes they are presented with a "view entire message" link but not always.

  • The email will take longer to process, and the recipients must wait before they can read the content.

  • It might end up in the spam filter.

All of the above might hurt the opening rate of your email.

What will affect the size of an email?


It is not only the number of images you are adding to an email that will affect the size of an email; it depends on how complicated your email is built. The more content in the form of rows, columns, content, and images your email has, the heavier it gets. Therefore, a recommendation is to keep your email simple and use one-column rows in most emails.

MarketHype keeps track of the size


There is a counter in MarketHype that will help you keep track of the size of your email. In case if your email passes the size of 95 kb, you will get a warning before you try to send your email.

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