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How to: Analyze survey results

Read your survey results – key metrics, question-by-question breakdowns, and every individual response.

Written by Nina Winter

Quick summary

  • The survey report shows key metrics, a question-by-question breakdown, and every individual response.

  • Use the Summary tab for the overview, and the Responses tab to dig into single responses.

  • Text answers are summarized automatically, with tone and topics.

  • Filter responses by date, status, or answer – and by event, if you work with events.

  • Download everything as Excel or CSV.

MarketHype’s survey report helps you understand:

  • How your survey is performing overall

  • How respondents answered each question

  • The full list of individual responses, with export options

To open a survey report, go to Surveys in the main navigation, hover over the survey, and click View report.

Key metrics

At the top of the report, you will see key metrics for your survey:

  • Total views: How many times the survey was loaded in a browser.

  • Responses: The total number of responses, including both completed and not completed.

  • Completion rate: The share of started responses that are completed (meaning respondents reached the end screen).

  • Time to complete: The average time to complete the survey, from the first question to reaching the end screen.

ℹ️ Note: Responses are saved even if the respondent doesn't finish the survey, so the report includes both completed and not completed responses.

Summary tab

Use the Summary tab for a high-level overview and question-by-question breakdown. The report shows all survey questions in the same order as respondents saw them.

For each question, you can see how many respondents answered the question (for example “x of y respondents answered this question”), and if a question was required.

Here, you can also toggle between % (percentages) and # (actual numbers). This affects how results are displayed in charts and tables, showing you percentages or number of responses.

Standardized questions (overall satisfaction, NPS, event rating) have specialized charts and summaries. Satisfaction and event rating scores are color-coded, while NPS scores will give you an overall NPS score and a breakdown of detractors, passives, and promoters.

Automatic summary of text answers

Questions with text answers are summarized automatically. The question is marked Summarized by AI, and below it you will see:

  • Overall tone: how the answers are distributed across negative, neutral, positive, and mixed. Mixed means one answer contains several tones, for example praise for the artists and criticism of the sound. If no single tone stands out, the report shows No dominant tone.

  • Most positive topic or most negative topic: the topic that stands out most in the answers. Which one is shown depends on how respondents answered.

  • Topics: what respondents wrote about, with the number of respondents and the dominant tone for each topic. Click View all to all topics.

Open a topic to read the responses behind it. Each response gets an AI-generated title, so you can scan them quickly.

You can also filter the responses by topic and/or tone.

The summary is automatically enabled for all questions of the type Text.

⚠️ Important: Topics, tone and response titles are AI-generated, so it may contain errors. Always verify AI-generated content.

Responses tab

The Responses tab contains a table with all individual responses. Here, you can:

  • See every response as a row

  • Choose which questions you want to include as columns, as well as reorder them

  • Filter the table to focus on the data you need

  • Open each response to see details

  • Download responses as Excel or CSV

Filter responses

To analyze a subset of the responses from the survey based on what’s relevant to you, you can add filters:

  • Date: Show responses from a specific date or date range using the calendar.

  • Response status: Filter out Completed or Not completed responses.

  • Survey responses: Filter by how respondents answered a specific question. For example, show only satisfaction scores higher than 8.

For event organizations, you can also filter based on events with linked survey responses. Available filter options are:

  • Event

  • Production

  • Venue

  • Event tag

  • Event date

  • Event start time

  • Event day of week


Survey results per event

If your organization works with events, you can use survey results to follow up on satisfaction per event. Standard questions (Event Rating, Customer Satisfaction, and NPS) are designed to be comparable across events and surveys, and can be shown at event level.

This means that when an event has survey responses, you will see the number of responses related to the event, as well as average event rating, overall satisfaction, and NPS, not only in the survey report, but also on the event itself in Sales → Events and Sales → Productions

💡 Tip: From the Events or Productions view, you can jump straight to the relevant survey report by clicking View survey report.

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