Audience behavior provides in-depth insights into the audience by analyzing event attendance and purchase patterns. These insights can help optimize marketing strategies, enhance audience engagement, and may serve as input to the organization's event programming.
You can, for example, find answers to the following questions:
How early does the pop audience buy tickets ahead of an event?
Does Segment A attend more events than Segment B?
How many tickets do first-time buyers purchase?
How many in segment A are first-time buyers?
The analytic views are split into: Event attendance and Purchase behavior.
Filter and compare
You can analyze the patterns for all contacts or focus on a specific target group using the filter. You will also be able to compare a group's patterns against another target group.
The time filter allows you to focus on events and orders taking place within a specific period.
Event attendance
Here, you analyze which events specific groups attended, the number of tickets they purchased for each event or production, their pickup details, etc.
This view also includes an event filter, allowing you to focus on event attendance for specific event tags, events, or productions.
Purchase behavior
Focuses on the purchase and order data. Find out your customers' order frequency, average ticket price, the number of first-time buyers, and more.