SMS has become a powerful communication channel. This article explains how you create and send SMS from MarketHype to be used to send important information, fantastic offers, or valuable news, for example.

To send an SMS, you need a sender and a stop word used by the contact when unsubscribing. The MarketHype success team will help you add those. Create your sender name and stop word according to these guidelines, then contact us via chat or send an email to success@markethype.io, and we will assist you.

Go to Marketing → SMS, and click on the Create SMS button in the top-right corner to create your SMS.

All changes made while creating your SMS will be autosaved. You can see the time stamp for when the last autosaved was made in the left corner, where you also can save your creation manually.

Once inside the SMS, you have the Compose tab to the left, where you will create the content, and a Preview window to the right, where you can see how the SMS will turn out.

You can use a maximum of 1500 characters in your SMS. The amount of characters is shown to the right of the Message text section.

If you create an SMS without any emojis or other Unicode characters, each character will be counted as one character. This way, one SMS part includes 160 characters before it becomes a two-part SMS.

But, once you add at least one emoji or other Unicode character, each character you add (a letter, emoji, space, numbers, etc.) will be counted as two characters. This means that one SMS part of the whole SMS can include 70 characters.

No matter how many SMS parts your SMS holds, it will still be visible as one whole text message to your recipients. The SMS parts are for internal use to show you how many SMS per recipient you are creating and may be billed for.

When done with the content, continue to the Settings tab. Here you will add:

This is where you choose one of your sender names.

Choose if you want to send the email right away or schedule it for another time.

What communication does your SMS contain?
​

Marketing communication will only be sent to consenting subscribers and a stop word will be included in the SMS.
​Non-marketing communication is only intended for vital information and can not contain marketing. You can read more about this here.

If you use Merge tags in your SMS, you need to specify a default value to show in the SMS if the data is not defined. For example, use "Dear customer" instead of the recipient's name.

Give your SMS a name. It will only be shown in MarketHype to help you organize your SMS.

Add a tag to your email and organize your SMS even further. For example, add the tag "Offers" to all the SMS containing information about offers.
​

Finally, you will choose who will receive your SMS underneath the final tab, Recipients.

Learn more about the audience filter here.

When happy with your result, press Review and send/schedule, and a window will appear with a summary stating the following:

You can easily adjust and edit any of the elements by pressing the Edit button to the right of each section.

If anything is missing, for example, recipients - the review window will start by showing what you need to fix before hitting the send button. The Edit button stated above will then show a Fix now button instead to make it easy for you to adjust the issue.

Depending on what you choose as the send time, a Send now button or Schedule button is visible at the bottom of the Review and send window. The button is clickable once you have fixed all issues and scrolled through the review sections.

After the SMS has been sent, you can enter it to see different measure points on how your SMS has performed. You will find an activity chart that shows activity deliveries and bounces by the hour and the following stats: