Before event automations is a great way to save time while ensuring your customers get the information they need for a great experience. It also gets you one step ahead by decreasing the number of questions ending up in your inbox.

We have collected a few ideas to use in Before event automations that we hope will inspire you to get started! ✨

This automation could be your first contact with the visitor (besides their confirmation). It can be set to go out a few weeks before the arrival date, and the main focus is not to only share vital information. In this email, focus on upsell and how to make their stay more luxurious and better.

Mentioning that you have a restaurant or bar might give the visitor their own great idea - to book a table for dinner or meet up with their friends at your bar before the event starts. All that it takes might be to share the opening hours with them, or why not inspire them by staging a scenario in their minds by using storytelling?

Advertise and share add-on products available to pre-book or buy at the event.

Do you offer any merchandise at your event? Such as t-shirts, hats, pins, and more? Let your visitors know to increase sales.

Maybe there is a fun and inspiring history behind the event creation and setup, or the artist has a good story to share. Share this with the visitors to get them more involved, and who knows, maybe the story is so good that they want to share and talk about it with friends and family!

People often travel to other cities to participate in events, so why not share personal tips from you and your colleagues about the city? What should they not miss out on?

The recommendation is to set this automation to go out 3-7 days before the event takes place to prepare the visitors with vital information. It will also help you decrease the number of questions ending up in your inbox.

If you want to reach out to the customers one day before the event, we recommend setting up an SMS automation to ensure you reach out to as many as possible.