# Marketing consent
Keeping track of marketing consents is an important part of your marketing communication. Respecting your customers whishes in terms of marketing is important, not only for legal reasons but also to keep a healthy and long-lasting relationship with your customers.
With the introduction of the General Data Protection Regulation (GDPR) the EU strengthened the regulations around consents. The consequence is that email marketing for instance, is now only allowed with an explicit consent from the receiver. Organizations that fail to comply with the GDPR can be fined up to 4% of the global turnover.
Apart from the immediate legal and economical risk of not keeping track of your consents, there is the risk of customers loosing trust in your brand. Building a long-lasting relationship with your customers is important for your long-term success. Failing to respect the consent given to you by the customer can ultimately lead to the customer loosing respect in you, and eventually take business elsewhere.
We are here to help
Marketing consents can be a difficult and frightening topic to approach. Don't worry, keep reading about how MarketHype will help you do it right - and don't hesitate to contact us. We are here to help you!
# Track your marketing consents
The purchase of a ticket is one opportunity you have where you can receive a marketing consent from your customer. All ticketing systems we integrate with support adding an opt-in to marketing option as part of the purchase flow. Through this, the customer can give you an explicit consent to contact them with marketing messages in the future.
For every purchase we import from your ticketing system, we also save information about any marketing consent given by the customer as part of the purchase. This makes it possible for us to keep track of which of your customers have agreed to receive your marketing messages. If you have a marketing option as part of your purchase flow, you don't have to do anything more - we've got you covered!
# Respect your consents in communication
Exporting contacts to your marketing and communication platforms is an important feature of MarketHype. This is where you get a chance to only include appropriate contacts for the type of message you are about to send. Important non-marketing information can be sent to all your contacts, but you also have the chance to only include contacts who consent to marketing communication for use in your marketing campaigns.
Selecting which users to communicate with is part of the export feature, and more information is available in the export contacts section of the documentation.