Exporting contacts for use on your marketing platforms is a key feature of MarketHype.
Through MarketHype's "Contacts" section you can use demographics data and purchase information to find the right audience for your marketing campaign. All relevant data about the contacts is then easily exported to any of your marketing platform integrations, or to a file for manual import on platforms not yet supported through an integration.
Available export options
The number of export options you see in the export menu vary based on the integrations you have setup for your organization. More about integrations here.
When exporting contacts to use as the target for a marketing campaign, it is important to respect the marketing consent given by those contacts. More about marketing consents, how they are handled in MarketHype and why they are important is available in the marketing consent section of the documentation.
Communicate with consenting users
In every export dialog, the first step is always to review the marketing consent options for the given export. By default, we will always exclude any contact who have not opted in to receive your marketing messages. Respecting your contacts whishes when it comes to marketing is an important part of your marketing communication (you want to be perceived as nice and friendly organization, right?). When the exported audience is meant to be used for marketing communication, we therefor strongly recommend you to always use the default option to only include contacts who have opted in.
Communicate with everyone
Sometimes you need to send non-marketing information to everyone in your audience - maybe you have important information for everyone attending a specific event. In these cases you might want to override the default option and actually include everyone, even if they haven't given consent to marketing, and of course we support that as well.
Respect your contacts
Ignoring marketing consents should only be done for non-marketing information, and only when you really need to communicate with everyone. With great power comes great responsibility!
Advanced options on export
The default option for all exports is to only include contacts for which you have an active marketing consent. Consenting contacts are always included in the export, no matter what other options you choose. If you want to override the default consent setting for a given export, you can open up the "Advanced options" in the export dialog.
Include all known email addresses and phone numbers
You may have multiple email addresses and phone numbers registered for any given contact - they might have made more than one purchase from you and used different contact details for the two purchases.
By default, only email addresses and phone numbers that were used at the moment when the user gave consent to marketing will be included in the export. Selecting this option will include all known email addresses and phone numbers for a consenting contact, even if they were not part of the consent you've received.
Include contacts who have not given consent to marketing
This will include all contacts in your selected segment, even if they have not given consent to marketing.
Which advanced options are available may vary based on the type of export you do. Some options may not be relevant to the target platform or file type.
Export to Facebook
If you have a Facebook integration setup for your organization, then the "Export to Facebook" option will be available to you.
By exporting contacts to Facebook, you will be able to either create a new, or updated an existing Facebook custom audience with contacts from your database. The custom audience can then be used as it is to reach your contacts with marketing messages across Facebook and Instagram, or as the source audience for a Lookalike audience.
Facebook will use the information included in the export and try to match it against Facebook users. This means that the actual audience most likely will include fewer people than the number of contacts you've exported. There will be contacts that doesn't have a Facebook account, or that haven't provided enough information in order for Facebook to find a match.
Use an existing audience
When exporting to a existing custom audience, you select which custom audience you want to export to. This custom audience will be extended with the contacts included in the export - leaving existing contacts in the audience untouched.
Create a new audience
When creating a new custom audience for your export, you provide a name and description for the audience you want to create. On clicking "Export" a new custom audience will be created for you on Facebook and the exported contacts will be added to the newly created audience.
If you plan to use your new custom audience as the source audience for a Lookalike audience, then you should consider including life time value when creating the audience.
When including life time value the export will also contain the total lifetime purchase value of each contact in the export - the total amount of money the contact has spent on your organization.
A regular Lookalike audience will consider all contacts in the custom audience when looking for similar Facebook users. If you include life time value in your export, you can create a Value-based Lookalike audience - the Lookalike audience will then be made up of the people most similar to your highest value customers.
- Custom audiences - Facebook documentation about creating custom audiences from lists
- Lookalike audiences - Facebook documentation about Lookalike audiences
Export to Mailchimp
If you have an integration setup for Mailchimp, then the "Export to Mailchimp" option will be available to you.
By exporting contacts to Mailchimp, you will be able to either create a new, or updated an existing Mailchimp audience with contacts from your database.
Use an existing audience
When exporting to an existing audience, you select which audience you want to export to. You also select if you only want to add new contacts to the audience, or if you want to both add new and update already existing contacts in the audience.
Create a new audience
When creating a new audience for your export, you provide necessary information for any Mailchimp audience - a name, sender information, customer reminder etc. On clicking "Export" a new audience will be created for you on Mailchimp and the exported contacts will be added to the newly created audience.
Depending on your Mailchimp plan, there may be a limit to how many audiences you can create on your Mailchimp account.
Export to Apsis
If you have an integration setup for Apsis, then the "Export to Apsis" option will be available to you.
By exporting contacts to Apsis, you will be able to either create a new, or updated an existing Apsis mailing list with contacts from your database.
Use an existing list
When exporting to an existing list, you select which list you want to export to. You also select if you only want to add new contacts to the list, or if you want to both add new and update already existing contacts on the list.
Create a new list
When creating a new list for your export, you provide necessary information for any Apsis mailing list - a name, a description and sender information. On clicking "Export" a new mailing list will be created for you on Apsis and the exported contacts will be added to the newly created list.