# Audience filter

The Audience filter lets you select specific contacts based on a number of data points. The data points and their respective filter conditions are split into three main categories for convenience and ease of use:

# Filter categories

Filter categories

# Behavior

Lets you filter contacts based on their tendencies and purchase behavior, such as average number of tickets, lifetime order value and so on.

# Demography

Hopefully pretty self evident – age, gender and location.

# Purchases

The largest category with many data points to filter by. Lets you specify the exact cart content you want contacts to have purchased, and also the number of times you want them to have made this exact purchase. You can even set a specific time frame.

Example

You can find contacts who have bought at least 3 standard tickets in a single purchase at least 2 times within a year.

# Include an exclude

You have the option to select any number of filter conditions from the categories above that should apply to selected contacts. But it doesn’t end there. For even more granular filtering you have the same selection of conditions available when excluding contacts.

Contact count

On the top right of the filter view you'll find an updated count of contacts that matches your current filter.

# Starting with a segment

Segments

A segment is basically a saved filter that the system tracks and continuously calculates statistics for. Since it’s a filter you can use it as a starting point when filtering in other contexts (such as when making an export). By adding more filter conditions you refine your selection within the given segment or segments. More on segments here

Multiple segments

After selecting multiple segments you can decide if you want contacts within any of the segments or just the ones that’s included in both. Use the dropdown in the top right corner to toggle this setting.